BSBMGT617 - Task 2.2 Business Plan.docx - 1 Executive...

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1. Executive SummaryOzhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and Nancy Anderson. James and Nancy are the Directors of the company. Their daughters, Amanda and Sarah, are also employed by the company. Amanda is the Operations Manager and Sarah is the Administration Manager.1.1 VisionOzhouse are constantly working to establish ourselves as the most respected and sought after contract cleaning and facilities support service in Melbourne. Also to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers.1.2 ValuesRespect: taking time to understand and value each person and respecting their choices.Responsibility: acting with integrity towards our staff, our customers, the community and the environment.Caring: a duty of care for our staff, customers and the environment.Excellence: to always look to provide the best quality experience with regards to our cleaning and our customer service.Integrity: to act with honesty, openness and do what we say we will do.Innovation: to be industry leaders.1.3 Strategic ObjectivesOzhouse key objectives which are fundamental to our business in delivering world-class cleaning and customer service, are as follows:Provide our customers with a professional and friendly service.To increase the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter.Meet or exceed the expectations of customers.Implement best practice in cleaning operations, including environmentally sustainable practices.1
2. Company SummaryWhat is OZHOUSE CLEAN?Oz House Clean is a residential house cleaning service serving upper-class families in Melbourne, Australia. Through generous human capital investments, OzHouse Clean will exceed customer's expectations. OzHouse Clean will be addressing the wealthy single-income households and affluent two-income households. These targeted families are willing to pay a premium for the service because of the high level of professionalism and trustworthiness that is offered. This target market will be focused on because of their steady reliance on cleaning services to keep their homes clean.OzHouse Clean will work hard to achieve a large percentage of loyal, repeat customers who regularly useOzhouse Clean, as well as being vocal to their friends about the success they have had with Mother's.2.1 Company OwnershipThe Ozhouse Clean is a family business established in 2005 by James and Nancy Anderson.

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