PolSci175_Risk_Perception

PolSci175_Risk_Perception - People come up with risk...

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PS 175 – Risk Perception 07:05 Civic Voluntarism Model Recruitment o Being asked Resources o Time o Money o Civic Skills Psychological Engagement o Interest o Personal connection o Efficacy o Parental Model All points to behavior Stern’s Value-Belief-Norm Theory of Behavior Stern emphasizes: o Values (NEP) o Beliefs about the state of nature (adverse consequences) CVM emphasizes o Resources o Recruitment Both include engagement o Efficacy Risk Perception
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1. Tobbaco 95% 2. Asbestos 56% 3. Sunbathing 54% 4. Fat in Diet 33% 5. Pollution 26% 6. Nuclear Power 7% 7. High power electric 0% People look at risk and look at differently than what is the actual risk found by  scientists Some over-estimate, some under-estimate This can drive policy and politics Find risks by going out and getting data Uncertainty: No data, so we’re guessing
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Unformatted text preview: People come up with risk assessments of their own • If you volunteer for it, you’re more likely to be less scared • If you don’t volunteer, you’re more likely to be scared • Things that may kill you in the long run seem safer than things that may kill you immediately • The more we know about something, the safer we feel about it • If you are in control you feel safer (driver seat compared to passenger seat) • If risk is new it seems scarier • Chronic risks don’t seem as dangerous as catastrophic risks • Common risks (dying from old age, knowing someone is going to die) vs. dreadful (cancer, brain cancer) • The chance of an accident resulting in a fatal accident 07:05 07:05...
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This note was uploaded on 08/25/2011 for the course POL SCI 175 taught by Professor Staff during the Fall '10 term at UCSB.

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PolSci175_Risk_Perception - People come up with risk...

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