Cross–Cultural Communication

Cross–Cultural Communication - Lesson 1...

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Lesson 1: Cross–Cultural Communication Cultural Diversity You might have heard of the “melting pot” as a source of pride for America. The concept is that people enter from foreign countries and through the process of assimilation are mainstreamed into general American culture . Such a concept is based on ethnocentrism , the belief that one’s culture is the best in the world. This view has prevailed throughout history, going back to ancient Egypt, Greece, and Rome, and applying more recently to Nazi Germany, Soviet Russia, and the United States. Assimilation – Merging from one culture into another; taking on the behaviors and values of the new culture. Culture – a group of shared set of values. Ethnocentrism – the belief that one’s culture is superior to all others. In the 1960s, a movement in the opposite direction began with the concept of cultural diversity – the celebration of the virtues of the customs of all cultures. Instead of merging one’s ethnic, racial or religious background into another culture, people began to believe in celebrating those cultures, hence the proliferation of hyphenated labels, such as African American, native American, etc. Today, the movement has expanded beyond national boundaries and has become a feature of globalization . For your career in business, globalization and cultural diversity are concepts you will need to embrace, because your company will undoubtedly deal with international business. The Nature of Culture Culture, then, defines itself as a shared set of values within a distinct group of people. Culture is most frequently identified with national boundaries—China, France, Australia, the United States, Mexico. Within the larger culture, subcultures, groups who share similar traits with others of a similar background, often exist within the general culture, such as Hispanic-Americans or communities of Muslims in European countries. From a business perspective, you need to know the major divisions of culture. There are two particular divisions: A high context culture relies on indirectness, non-verbal communication, oral agreements and little attention to details. i.e. japan A low context culture relies on directness, written communication, written agreements, and attention to details. The U.S. is an example. Clearly, if you are trying to do business with someone from a different cultural context, you will be challenged. Americans have not always had a good reputation for respecting other cultures, leading to the concept of “The Ugly American,” which is also a book that describes this lack of respect.
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Body Language Americans are already familiar with concepts such as “getting to the bottom line” and “put it in writing.” These expressions are reflections of American business—direct and formal in its dealings. Americans might not be as aware of high-context cultures’ focus on non-verbal avenues of
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This note was uploaded on 08/26/2011 for the course COM 3100 taught by Professor Steinfatt during the Spring '11 term at FIU.

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Cross–Cultural Communication - Lesson 1...

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