Attention and Comprehension p2

Attention and Comprehension p2 - Example: 10 Organization...

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1 Consumer Behavior MAR 3503 Xin He BA-II 308N 407-823-1329 xhe@bus.ucf.edu
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2 Comprehension Recap: Consumer Perception Comprehension Defined Variations in Comprehension Comprehension Processes
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3 Recap: Consumer Perception Perception Three stages _________ _________ _________
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4 Comprehension Comprehension Inference Examples:
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5 Variations in Comprehension Automatic controlled processing Automatic processing: Controlled processing:
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6 Variations in Comprehension (cont.) Shallow vs. deep processing Attributes Functional consequences Psychosocial consequences Values Q: Which one has deeper level of processing?
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7 Variations in Comprehension (cont.) Elaboration Less elaborate More elaborate Memorability
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8 Comprehension Processes Organization Categorization Inferences
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9 Organization Perceptual organization The Gestalt School Organized wholes
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Unformatted text preview: Example: 10 Organization (cont.) A few Gestalt principles Figure and ground Proximity Similarity Continuation Closure Perceptual context 11 Organization (cont.) Applications of Gestalt principles in product design 12 Categorization Categorization Three problems in categorization: _____________________ _____________________ _____________________ 13 Inferences Inference Sensory cues and inferences Sight Sounds Touch Name matters How about $1.99? 14 Once again Recap: Consumer Perception Comprehension Defined Variations in Comprehension Automatic vs. controlled Shallow vs. deep Elaboration Memorability Comprehension Processes Organization Categorization Inferences...
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This note was uploaded on 08/26/2011 for the course MAR 3503 taught by Professor Kim,j during the Fall '08 term at University of Central Florida.

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Attention and Comprehension p2 - Example: 10 Organization...

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