Engr 191A

Engr 191A - Notes The central focus of the ad is the man...

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Notes The central focus of the ad is the man and the woman together, this does two things, it draws attention to the attractive woman that the man is which implies that the Calvin Klein brand synonymous with beauty and elegance The ad creates a frame of reference for the audience which reinforces the idea that buying and wearing their brand will: o Make you look handsome like the model o Be suave and land a girl like the one in the ad The simplicity of its ad also important in establishing the confidence of the brand o It is very direct and causes the audience to put themselves in the ad The lower quarter of the advertisement is all white except for the words “Calvin Klein” in the bottom right corner, serves to draw attention to the brand o The contrast between the white background behind “Calvin Klein” and the darker tones in the visual depiction of the man and woman draws attention to the brand The ambiguous age of the models allows for the ad to reach a larger range of target audiences
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This document was uploaded on 08/27/2011.

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Engr 191A - Notes The central focus of the ad is the man...

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