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Creative Section for 191A

Creative Section for 191A - Portability allows them access...

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What are the emotional attitudes attaching to the brand? o Culture: We want to promote our product as part of technological convergence in society. Time saving Recording data Portable Attaches to phone, thus will be carried everywhere o Benefits Functional: This product will save diabetics time and provide them easy access to measuring their blood sugar o Personality Technologically advanced should project confidence about product and easy to use What do you want them to notice? o We want consumers to be aware that our product is will not hinder their daily activities and can be easily integrated into anybody’s schedule
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Unformatted text preview: Portability allows them access information and test themselves at any time • If they forgot in the morning • If they need to check before eating or exercise o Should keep people more healthy, if they have the opportunity to check their blood sugar levels, they most likely will (diabetic users) • What do you want them to believe? o They could have more freedom in their lives Instead of worrying about what to eat, they can check their information and make decision on the spot The old method is inefficient • What do you want them to FEEL o Our product will benefit their everyday lives...
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