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Unformatted text preview: Portability allows them access information and test themselves at any time • If they forgot in the morning • If they need to check before eating or exercise o Should keep people more healthy, if they have the opportunity to check their blood sugar levels, they most likely will (diabetic users) • What do you want them to believe? o They could have more freedom in their lives Instead of worrying about what to eat, they can check their information and make decision on the spot The old method is inefficient • What do you want them to FEEL o Our product will benefit their everyday lives...
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This document was uploaded on 08/27/2011.
- Fall '08