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Engr 191A Intel Analysis Notes

Engr 191A Intel Analysis Notes - Key points-Intel has built...

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Key points -Intel has built a brand around a commodity -“Intel Inside” Campaign -Strategy Developing a distinct visual and audible identity Launching aggressive multi-media consumer campaign that presented information in plain English Launching a co-operative advertising campaign with computer manufacturers, requiring the use and prominent display of the Intel Inside brand Conducting educational programs for both the consumer market and distribution channel General Notes: Environmental Scanning Existing market Consumers were unaware of computer chips Create and dominate the market by educating them, in “plan English”, about computer chips o Become industry trailblazers Influencing the environment o Brand their product as essential computer component in consumer’s and distributor’s eyes Competition None which have branded themselves on a large scale Developing a distinct visual and audible identity o Piques consumer’s interest o Allows consumer to easily identify
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