Engr 191A Intel Analysis Notes

Engr 191A Intel Analysis Notes - Key points-Intel has built...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Key points-Intel has built a brand around a commodity-Intel Inside Campaign-Strategy Developing a distinct visual and audible identity Launching aggressive multi-media consumer campaign that presented information in plain English Launching a co-operative advertising campaign with computer manufacturers, requiring the use and prominent display of the Intel Inside brand Conducting educational programs for both the consumer market and distribution channel General Notes: Environmental Scanning Existing market Consumers were unaware of computer chips Create and dominate the market by educating them, in plan English, about computer chips o Become industry trailblazers Influencing the environment o Brand their product as essential computer component in consumers and distributors eyes Competition None which have branded themselves on a large scale Developing a distinct visual and audible identity o Piques consumers interest o Allows consumer to easily identify...
View Full Document

Page1 / 4

Engr 191A Intel Analysis Notes - Key points-Intel has built...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online