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Unformatted text preview: Key points-Intel has built a brand around a commodity-Intel Inside Campaign-Strategy Developing a distinct visual and audible identity Launching aggressive multi-media consumer campaign that presented information in plain English Launching a co-operative advertising campaign with computer manufacturers, requiring the use and prominent display of the Intel Inside brand Conducting educational programs for both the consumer market and distribution channel General Notes: Environmental Scanning Existing market Consumers were unaware of computer chips Create and dominate the market by educating them, in plan English, about computer chips o Become industry trailblazers Influencing the environment o Brand their product as essential computer component in consumers and distributors eyes Competition None which have branded themselves on a large scale Developing a distinct visual and audible identity o Piques consumers interest o Allows consumer to easily identify...
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- Fall '08