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11-17 Engr 191A

11-17 Engr 191A - advertising is impersonal How does...

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Education is essential in pioneer products o Consumer must understand your product from advertising o No precedent, thus information must be clearly conveyed Social Media o Difficulty for advertisers to take advantage o Personal V. Impersonal Social media is supposed to be personal, but
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Unformatted text preview: advertising is impersonal How does advertising become personal? Will Social media eventually change? o Reliability Popularity of twitter in mainstream media, we cannot verify...
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