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Unformatted text preview: personal lives Customizable looks for the hardware allows our consumers to pick something that expresses their individuality. When the product connects to a smart phone it will not look clunky or awkward, instead it should be something displayed conveying how diabetes is a part of their lives. When consumers see someone else with the same product, they will have a mutual connection to each other. It is a trendy accessory What do you want them to feel? o Pride Our consumers should feel solidarity through the forums and the product is a symbol of their unity. Lance Armstrong bands...
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- Fall '08