Engr 191A Creative Revised

Engr 191A Creative Revised - personal lives Customizable...

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Creative Expert What physical characteristics can be recognized by the senses? What are the emotional attitudes attaching to the brand? o Solidarity/Unity/Togetherness o Community o Support o Individuality o Pride What do you want the consumer to notice? o We want to focus on promoting the communal and individual aspect of our product. Brand differentiation The product is a part of their daily routine, like eating or exercising, instead of being a burden/hindrance What do you want them to believe? o A community to support them The forum, which is part of the software, allows them to connect to the millions of people who have diabetes. They are not alone. o Diabetes should not be a hindrance on their social or
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Unformatted text preview: personal lives Customizable looks for the hardware allows our consumers to pick something that expresses their individuality. When the product connects to a smart phone it will not look clunky or awkward, instead it should be something displayed conveying how diabetes is a part of their lives. When consumers see someone else with the same product, they will have a mutual connection to each other. It is a trendy accessory What do you want them to feel? o Pride Our consumers should feel solidarity through the forums and the product is a symbol of their unity. Lance Armstrong bands...
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Engr 191A Creative Revised - personal lives Customizable...

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