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Unformatted text preview: personal lives Customizable looks for the hardware allows our consumers to pick something that expresses their individuality. When the product connects to a smart phone it will not look clunky or awkward, instead it should be something displayed conveying how diabetes is a part of their lives. • When consumers see someone else with the same product, they will have a mutual connection to each other. • It is a “trendy accessory” • What do you want them to feel? o Pride Our consumers should feel solidarity through the forums and the product is a symbol of their unity. • Lance Armstrong bands...
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- Fall '08
- Diabetes, Economics terminology, physical characteristics, emotional attitudes, Lance Armstrong bands, Creative Expert