What the Consumer will Notice We want the consumer to notice that iGluco is a new method of managing their diabetes. They should notice that our product has distinct advantages to their current diabetes management system; the hardware component allows the consumer to have past and current diabetes information, as well as analysis, on hand since it is designed to be mobile. Additionally, the software will not only store but also provide analysis for the consumer. The consumer should notice that they option of going over their data with their doctor or any health professional, if they have concerns. They will notice that iGluco is the more practical alternative as it provides a variety of options for diabetes management, in comparison to current diabetes hardware and software. Finally, the consumer should notice that iGluco would be easily integrated into their lives. What the Consumer will Believe The consumer should believe iGluco will relieve some of the burdens of dealing with diabetes. The product will facilitate monitoring diabetes
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