Notes on The Persuaders Engr 191A

Notes on The Persuaders Engr 191A - T he Persuaders Blur r...

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The Persuaders Blurring the line between product and reality Synergy of corporations, cross-promotion Advertisers are seeking to convince consumers that they need a certain product Guerilla Advertising/Marketing o Disposable o Quick “Hit and Run” o Viral marketing i.e. for movies, The Dark Knight etc. o Traditional media is becoming ineffective o Unconventional methods are more likely to grab consumer’s attention, utilize consumer’s curiosity o Inexpensive o Used to create immediate results o More hands on, real time emphasis Clutter of advertisements created by advertising agency need to be broken through by the same advertising agencies Advertisers ideally want to control an environment for consumers Consumers are merely commodities for companies to sell to Updating a companies’ image, reinventing Case: Song airlines o The increase of low-cost airlines (Southwest, Jet Blue, etc.) led larger airline companies to believe that a low-cost market existed
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This document was uploaded on 08/27/2011.

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Notes on The Persuaders Engr 191A - T he Persuaders Blur r...

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