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Unformatted text preview: consumers • Brand Decisions o Importance of brand with respect to organizations-Great long term investment-Assists in advertising and promotion efforts-Enhances customer loyalty-A poor brand association can ruin an entire organization-In essence, a brand identifies the seller or maker • Consider branding in terms of colleges o UCSB branded as “party school” despite academic efforts o “Ivy League” schools o...
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This document was uploaded on 08/27/2011.
- Fall '08