comm 89-lecture 2

comm 89-lecture 2 - 3/30/11- Lecture 1 & 2 What is...

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What is theory? Story about husband and friend showering at “Kevin” house, but then it is revealed it wasn't the right Kevin's house, women lives their too Any attempt to explain or represent a phenomenon or event or pattern of events/ behavior (big hypothesis) the explorations people use to resolve the ambiguities of life to theorize is to respond to meaningful More specifically: set of concepts and their relationships (definitions of aspects involved) Based on systematic observation (how we observed details of shower to story) Point is to tell us how and why certain events occur (can be general or very descriptive) Some theories based at this than others Approaches to Communication Theorizing Paradigm: a scholar's intellectual “world view”- make an analogy of what faith might be (may not just have one, may have one and change it throughout life) set of beliefs and assumptions of how life works important because: influences the kinds of theories we construct ex: what kind of effects are their on media?- scholar's paradigm must be that there IS an effect on media influences the methods we use to test these theories (case studies, etc) TWO BROAD PARADIGMS SCIENCE and HUMANTIES- universities divide these up as well as scholars aiming to do very different things, but many overlap Communication scholars: some are “social scientists”- scientists who study social things, how people behave “Rhetoricians” or “Critics”- written works, cultural critics some draw from both traditions Extreme differences first. .. ontological differences: how does human nature/behavior work? Different assumptions of how behavior works scientific theorizing: emphasizes “determinism” something is determining something else explain social behavior in terms of causes and effects- may not always do it but stride to goal is to identify probabilistic “laws” of behavior (probability of fitting the most people, the more people it fits, the better) Humanistic Theorizing: emphasizes “free will”- (you CHOOSE your behavior) identify/describe individual choices/rules. Not looking for patterns across board, only identify people make rules for themselves which is the only pattern) (exception critical theory- power constrains choice) goal is to develop understanding of each unique experience Epistemological Differences- (how do we know/study human reality)
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Scientific Theorizing reality is “out there” to be “discovered” easy to see in hard sciences- gravity observable attitudes/behaviors “objectively” (keep personal opinions out of it”) try to control researcher's personal bias can't set up studies to fit what you want it to Humanistic Theorizing reality is “created” and “interpreted” (there is no real reality) everyone's reality is different, socially constructed
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This note was uploaded on 08/28/2011 for the course COMM 89 taught by Professor Jansma during the Spring '08 term at UCSB.

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comm 89-lecture 2 - 3/30/11- Lecture 1 & 2 What is...

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