membership - Copy

membership - Copy - Introduction There is no nonprofit rule...

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Introduction There is no nonprofit rule that mandates an organization must have members. An organization can survive with just a board of directors. The percentage of nonprofits that don't have members is very tiny. Most nonprofits do have members and membership programs and those membership program will be built on benefits. For some, that benefit will be entirely altruistic, meaning that membership is rewarded only by involvement and achievement in the pursuit of the mission statement. For others, the membership program will be one that helps build friends, donors, and increases revenues through a more tangible benefit approach. Meeting the needs of members and potential members is a goal shared by all associations. The question is, how does an organization develop a successful membership program? In Chapter 2 you will learn the basic framework of membership and how it differs from the concept of volunteerism. You will learn the common requirements for membership, why people become members of an organization, the three social behaviors that drive sign-ups and the most common reason members drop their membership. I will also share with you the five most common membership categories. In Chapter 3 I focus on developing membership benefits and services. You will learn what constitutes benefits and services and what members expect from their membership. I will teach you about endorsed benefits and the risks and liability that go along with using this strategy to attract and retain members. In Chapter 4 you will learn about membership programs. First you will see what constitutes a traditional program, and then you and I will step into the digital age, where I will teach you about virtual memberships. This is a hot new concept that many associations are exploring to turn the tide of membership defection. Staying relevant to the needs and expectations of an agency's core membership means the time has arrived for making some high-tech changes in membership development programs. Some nonprofits depend on the revenue generated from membership programs, others don't. The important thing is to offer a membership program that supports your mission statement. As a nonprofit manager, membership development is likely to be part of your daily routine and will surely be a major part of your monthly board report. This lesson will help you understand why delivering relevant benefits and services enhances an organization's reputation by meeting or exceeding members' expectations. A strong membership program results in delighted, satisfied members, and it boosts your image as a successful ED. Chapter 2 Membership Fundamentals In this lesson I use the term membership to indicate the total number of members in a group: "The Society of Engineers is an organization with a growing membership." I use the term member to refer to a person who belongs to a group or an organization: "Jane has decided to become a Gold-level sponsor." In comparison, the word volunteer indicates a member who has agreed to
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This note was uploaded on 08/29/2011 for the course PUBLIC ADM 101 taught by Professor Staff during the Spring '11 term at UNF.

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membership - Copy - Introduction There is no nonprofit rule...

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