Special event management

Special event management - Chapter 1 Introduction The...

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Chapter 1 Introduction The escalation of never ending appeals for money is leading to donor fatigue. Loyal donors are saying, “Enough already,” and prospects are examining more carefully than ever before which organizations will “earn” their support. If an organization is going to organize a fund-raiser, it better do it right from the beginning. Types of special events: 1) Golf tournaments 2) black tie auctions 3) 10K runs 4) bike-a-thons 5) auctions So, no, fund-raising isn’t easy, and special events are the most tricky of all of the fund-raising activities. But if you believe in the cause you serve and you plan carefully, you will likely create a great special event. You and I are living in a new century where greater demands for nonprofit services are a daily reality. Increasingly, the government is turning the responsibility for quality of life back to the community. In response, the number of nonprofit agencies asking, sometimes even demanding, that the community pledges its support, has risen dramatically. Organizations send out direct mail, run special events, seek grants and ask for larger and more frequent major gifts. The escalation of never ending appeals for money is leading to donor fatigue. Loyal donors are saying, “Enough already,” and prospects are examining more carefully than ever before which organizations will “earn” their support. If an organization is going to organize a fund-raiser, it better do it right from the beginning. In today’s lesson, I explore the world of special event management. Golf tournaments, black tie auctions, 10K runs and bike-a-thons are only a few of the ways nonprofits raise money. I know you have been to some kind of charity fund-raiser. Whether you attended as a volunteer or a paid guest, you had to notice that time, talent and organization were all major factors in the event’s success or failure. Success or failure, failure or success? This is a heavy burden for anyone’s shoulders, let alone a new ED. Not to fret. I have the tips you need to be successful. Staging fund-raisers is big business and a skill that all EDs must have. Today you will learn what a special event is and how to choose the right event for the organization you represent. You will understand how to take the event from concept to reality through careful planning and promotion. By the end of this lesson, you will be able to plan and execute a special event that will boost any agency’s income and community awareness. You will make your mark from the beginning and be an invaluable resource for any nonprofit you choose to work with. Chapter 2 Special Events
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Every nonprofit looks for an easy way to raise funds. Chances are, they will be disappointed. Finding an effortless way to raise funds is like asking an elephant to fly. I know the fund-raising
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Special event management - Chapter 1 Introduction The...

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