This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: LECTURE 6 9/21/10 I nfo T ransmission Models *Paradigm *Anomaly *Laswell *Shannon & Weaver *Schramm * Katz & Lazarsfeld 3 more today: Westley & MacLean interested in reception of messages rather than transmission Letters A C & B are people. A= reporter C=editor B=audience 4 xs on left =signals for potential messages Starts with receiving of messages, not sending x1-strike x2- dead instantly x3-animal rights activist x4-polititon who has nothing against animal rights the killer may have been an animal rights activist, but he had nothing to do with the anti- Islam agenda *signals & potential messages *communication begins with receiving messages *directional flow?-circular model, via feedback *research Waltzlawick, Beavin & Jackson Shifts focus from messages to meaning. How do we create meaning with messages? one cannot not communicate-simultaneously senders and receivers-One cannot not communicate not always intentional, you dont always know you are communicating-MEANING of messages and actions is shaped in collaboration between sender and receiver. i.e . friends clip What did Danny unintentionally communicate? How? That he is having a party and they werent invited. (he wasnt aware of the message he was sending them)....
View Full Document
- Fall '10