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Intro to Communication and Information

Intro to Communication and Information - Language in...

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10/12/10 Language in Communication: How to do Things With Words Semantics Denotation vs connotation (think of literal meaning as reference) Denotation = REFERENT Connotation =ASSOCIATIONS -meaning is NEVER fully objective denotation may refer to the material reality connotations define the perceived reality =associations “house” / “home” - depending on which word you use you may have different associations “bar” / “club” –both words have same denotations but different connotations Denotation refers to “material” reality Connotations define perceived reality “Restroom” / “Bathroom” “Let’s get food” / “let’s get dinner” *CLASS EXAMPLE: American Beauty “partners” – lovers vs. business partners Wanted to sound like a more serious couple. Semantics – the study of meaning in language Words shape reality Sapir & Whorf hypothesis – two famous linguists have theoretical proposition: -Language shapes perceptions & thoughts about the world -how? >connotations
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>salience - because of different salience in diff cultures they become different sets of tools. Going to the toilet vs. going to the bathroom. >SVO (subject, verb, object) syntactic structure: one-way causality I.e. bill hitting Mary. -Inuit (Eskimos) words for snow: aput (snow on ground), gana(falling snow), piqsirpoq(drifting snow), qimuqsuq(a snow drift), etc… in their everyday lives they must distinguish between different types of snow. Snow type for the Inuit is SALIENT. The Inuit is a collection of different languages which is why they have so many different words.
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