Intro to Communication and Information

Intro to Communication and Information - 10/12/10 Language...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
10/12/10 Language in Communication: How to do Things With Words Semantics Denotation vs connotation (think of literal meaning as reference) Denotation = REFERENT Connotation =ASSOCIATIONS -meaning is NEVER fully objective denotation may refer to the material reality connotations define the perceived reality =associations “house” / “home” - depending on which word you use you may have different associations “bar” / “club” –both words have same denotations but different connotations Denotation refers to “material” reality Connotations define perceived reality “Restroom” / “Bathroom” “Let’s get food” / “let’s get dinner” *CLASS EXAMPLE: American Beauty “partners” – lovers vs. business partners Wanted to sound like a more serious couple. Semantics – the study of meaning in language Words shape reality – two famous linguists have theoretical proposition: -Language shapes perceptions & thoughts about the world -how? >connotations
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
>salience - because of different salience in diff cultures they become different sets of tools. Going to the toilet vs. going to the bathroom. >SVO (subject, verb, object) syntactic structure: one-way causality I.e. bill hitting Mary. -Inuit (Eskimos) words for snow: aput (snow on ground), gana(falling snow), piqsirpoq(drifting snow), qimuqsuq(a snow drift), etc… in their everyday lives they must distinguish between different types of snow. Snow type for the Inuit is SALIENT. The Inuit is a collection of different languages which is why they have so many different words.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 7

Intro to Communication and Information - 10/12/10 Language...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online