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ch 2 - Chapter 2 Chapter Perception by Michael R Solomon...

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Unformatted text preview: Chapter 2 Chapter Perception by Michael R. Solomon Introduction • Sensation • Perception Figure 2-1: An Overview of the Perceptual Process Sensory Systems • Hedonic Consumption • The multisensory, fantasy, and emotional aspects of consumers’ interactions with products. interactions Sensory Systems • Vision Sensory Systems • • • Smell Sound Touch Sensory Systems • Taste Exposure Exposure Exposure Attention Attention Attention Interpretation Interpretation Interpretation Interpretation Figure 2-2: Semiotics Interpretation Interpretation ...
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