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Unformatted text preview: Chapter 2
Perception by Michael R. Solomon Introduction
• Perception Figure 2-1: An Overview of the
Perceptual Process Sensory Systems
• Hedonic Consumption
• The multisensory, fantasy, and emotional aspects of consumers’
interactions with products.
interactions Sensory Systems
• Vision Sensory Systems
Touch Sensory Systems
• Taste Exposure
Figure 2-2: Semiotics Interpretation
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This note was uploaded on 08/29/2011 for the course MAR 3503 taught by Professor Kim,j during the Summer '08 term at University of Central Florida.
- Summer '08