Ch16 - Chapter 16 Cultural Influences on Consumer Chapter...

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Unformatted text preview: Chapter 16 Cultural Influences on Consumer Chapter Behavior Behavior by Michael R. Solomon PowerPoint by Milton M. Pressley University of New Orleans Understanding Culture Cultural System • • • • • Ecology Social Structure Ideology Worldview Understanding Culture Four Dimensions Account for Four Cultural Variability Cultural • • • • • • • Power Distance Uncertainty Avoidance Masculinity / Femininity Individualism Collectivist Cultures Individualist Cultures Understanding Culture Norms • • • • • • Enacted Norms Crescive Norms Custom More (“Mor-ay”) Conventions Myths and Rituals • • Myths Myth • • • Functions and Structure of Myths Four Interrelated Functions of Mythis in a Culture • Metaphysical • Cosmological • Sociological • Psychological Binary Opposition • Mediating Figure Myths and Rituals • Myths Abound in Modern Popular Culture Monomyth • Myths and Rituals • • • • Ritual Ritual Ritual Artifacts Ritual Scripts • • • Grooming Rituals Private/Public Rituals Work/Leisure Rituals • • • Gift-Giving Rituals Economic Exchange Symbolic Exchange Myths and Rituals • Gift Giving Ritual’s Three Stages • First Stage: Gestation • Structural • Emergent • Second Stage: Presentation • Third Stage: Reformulation • Reciprocity Norm Self Gifts • • Holiday Rituals Myths and Rituals • • • • Rites of Passage First Stage: Separation Middle Stage: Liminality Final Stage: Aggregation Sacred and Profane Consumption • • Sacred Consumption Profane Consumption Domains of Sacred Consumption • • • Sacred Places Contamination • Sacred People • Sacred Events Sacred and Profane Consumption From Sacred to Profane, and Back Again • • • • • • Desacralization Sacralization Objectification Contamination Collecting ...
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