UCF-CEI Guide to Pitching Your Plan

UCF-CEI Guide to Pitching Your Plan - A Guide to Pitching...

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A Guide to Pitching Your Plan Cameron Ford, Ph.D. Director, UCF Center for Entrepreneurship & Innovation
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What is a “Pitch”? Elevator Pitch: A brief (60-120 second) introduction to your business concept used to start a conversation and motivate interest. Business Plan Pitch: A formal presentation of a comprehensive, thoroughly-researched business proposal, typically offered as a means of generating interest among investors. These may last 20-60 minutes.
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Contrasting Pitches and Presentations Pitches should offer simple descriptions of main points in a manner that even a layperson can understand Your goal is to get others interested so that they ask questions that offer you an opportunity to provide more details Limit descriptions of each point to 1-2 sentences if possible The following slides offer more detail than you can use – pick and choose the most salient issues to highlight during pitch Plan presentations should follow the 10-20-30 rule (made famous by Guy Kawasaki) 10 slides, 20 minutes, 30-point font minimum on your slides Watch Guy Kawasaki describe the 10-20-30 rule at http://www.youtube.com/watch?v=liQLdRk0Ziw
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Elements of a Pitch or Presentation 1. The problem – describe the “pain” in the market 2. Your product/service solution – your “pain killer” 3. Business model – how you make money and deliver value 4. Market description – who and how many will you help? 5. 6. Competitor description – how are you different? 7. Management team – your “walking assets” 8. Financial projections – the investor's bottom line 9. Status and timeline – where are you, how long to profits 10. Summary and call to action – time to make your “ask”
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Describing the Problem "Pain” as a useful metaphor: Describe the need/want (pain) you seek to address Who/how many feel this pain (refer to research)? How motivated are people to address the problem?
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This note was uploaded on 08/29/2011 for the course GEB 5516 taught by Professor O'neal during the Summer '11 term at University of Central Florida.

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UCF-CEI Guide to Pitching Your Plan - A Guide to Pitching...

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