GEB3031wk5 - Making Persuasive Presentations Cornerstone...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style Cornerstone Course Dr. Cameron Ford Making Persuasive Presentations
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Foundation of Persuasion Persuasion is a process intended to change or reinforce others’ attitudes, opinions, or behaviors There are four elements to persuasion Enhancing credibility Building common ground Offering supporting information Understanding others’ emotions (“connecting”)
Background image of page 2
Building Credibility: Trust Enhancing trust: Be sincere Build a track record of being trustworthy Encourage exploration of ideas Put others’ interests first Use candor (own up to your flaws)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Building Credibility: Expertise Signaling expertise: Research your ideas Test (prove) your ideas Master terminology Cite trusted sources Gather endorsements
Background image of page 4
Understanding Your Audience Identify decision makers, stakeholders, and influencers Analyze your audience’s receptivity Monitor their reactions Assess their body language Talk with others (informers)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/29/2011 for the course GEB 3031 taught by Professor Dr.ford during the Spring '09 term at University of Central Florida.

Page1 / 18

GEB3031wk5 - Making Persuasive Presentations Cornerstone...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online