GEB3031wk14 - Innovation and Creativity Click to edit...

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Click to edit Master subtitle style Innovation and Creativity Cornerstone Course Dr. Cameron Ford
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What are Creativity and Innovation? Creativity: A process of developing and expressing ideas that are likely to be useful Innovation: Embodiment, combination and/or synthesis of knowledge in original, relevant, valued new products, processes, or
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What are Creativity and Innovation? 1. Creativity is not so much a talent as it is a goal-oriented process 2. Creativity involves convergent as well as divergent thinking 3. Innovation is the result of the creative process
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Key Misconceptions You have to have genius to be creative Creativity is for the young and naive Creativity requires flamboyant risk taking Creativity is primarily a solitary act You can’t manage creativity
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Managing Creativity and Innovation Managing divergent and convergent thinking Combining ideas to create novel proposals (divergent) Assessing feasibility, plan for action (convergent)
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GEB3031wk14 - Innovation and Creativity Click to edit...

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