MAN4720CompetitivePositioning

MAN4720CompetitivePositioning - Competitive Positioning...

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Competitive Positioning Models Hall’s Model and Strategic Group Mapping
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LOW LOW HIGH HIGH LOW HIGH Hall, W. K.  1980.  Survival strategies in a hostile Environment.   Harvard Business Review , 58: 75+. Hall’s Model: An Overview
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Zone of Competitive Battle Danger   Zone Relative  Differentiation Relative Cost LOW HIGH LOW HIGH Hall’s Model: An Overview
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Power Alley Power Alley G of   E Zone of Competitive Battle Danger   Zone Death Valley Relative  Differentiation Relative Cost LOW HIGH LOW HIGH Hall’s Model: Positions
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Relative  Differentiation Relative Cost LOW HIGH LOW HIGH Who are the players? What does differentiation mean? (stores, variety, quality, speed?) Relative  to each other, where does each sit on Diff and Cost? Plot them… Hall’s Model: An Overview
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Current relative cost continuum: Relative  Differentiation Relative Cost LOW HIGH LOW  HIGH  Chery QQ3Y Maruti 800 ($5000) Bugatti Veyron ($1.7m) Hall’s Model: Relative Cost
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This note was uploaded on 08/29/2011 for the course MAN 4720 taught by Professor Staff during the Spring '08 term at University of Central Florida.

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MAN4720CompetitivePositioning - Competitive Positioning...

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