MAN4720wk1 - MAN4720: StrategicManagement...

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MAN 4720:  Strategic Management     (The Capstone Course) Dr. Marshall Schminke Spring, 2010 These slides are intended to be a supplement to your class notes, not a replacement for them.   For specific references, etc., see me.
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Capstone Week 1: Lecture Introduction to the Capstone team A brief tour of the syllabus Q: Why are we here?   Labs Introduction to the lab groups Begin to form teams Better understanding of coming attractions
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NEXT week: No Lecture (MLK) Yes, labs (except Monday labs) Next time: Mission and strategy Labs Finalize team formation Hands-on exercises related to strategy How to find information
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Introduction to the team:
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The syllabus: Available at  http://www.bus.ucf.edu/capstone/spring   Click on syllabus For now, a quick tour
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A note on the books: Michael Porter’s  Competitive Strategy Michael Porter’s  Competitive Advantage
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A note on the books: Michael Porter’s  Competitive Strategy Michael Porter’s  Competitive Advantage Strategic analysis based on: Industry analysis (the five forces) Firm analysis (the value chain) They are classics, but don’t be fooled by  the dates…
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A note on the books: They provide the foundation for most of  the best current thinking on strategic  issues today
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They are the foundation of HBS’s  current strategy offerings: What is Strategy? ( HBR digital 2008 )  How Competitive Forces Shape  Strategy ( HBR digital 2008
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MAN4720wk1 - MAN4720: StrategicManagement...

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