Planning_and_perception_of_sustainable_t.pdf - Retos...

Retos, nº 15, vol. VIII, 2018
Revista de Ciencias de la Administración y Economía | Print ISSN: 1390-6291; electronic ISSN: 1390-8618
Received: 15/11/2017 │ Reviewed: 10/01/2018 │ Accepted: 21/02/2018 │ Published: 01/04/2018
Planning and perception of sustainable tourism
in ethnic group of Mexico
Percepción y planificación del turismo sostenible
en comunidades indígenas de México
Kristian Liévano Torres is a professor/researcher at the Popular University of Chontalpa and member of the State System of
Researchers of Tabasco (México) ([email protected]) ()
Dra. María Lyssette Mazó Quevedo is a professor/researcher at the Popular University of Chontalpa, founding member of the
Universal Laboratory of Urban and Tourism Observation A.C. (LUSTUR) and member of the State System of Researchers of
Tabasco (México) ([email protected]) ()
Fabiola Torres Méndez is a professor/researcher at the Popular University of Chontalpa and member of the State System of
Researchers of Tabasco (México) ([email protected]) ()
Abstract
The study shows the necessity of preserving the cultural richness of ethnic groups when in their own communities some
touristic activities that endanger their identity as local cultures and preservers of their traditions and mother tongues are car-
ried out. This is the case of Maya Chontal communities in Nacajuca, Tabasco, Mexico, where ancient traditions like Chontal
language and the elaboration of art crafts are preserved. The aim of this work is to analyze the level of active participation of
ethnic groups in four communities that belong to corridor Bijí Yokotán in which the local people are considered part of the
touristic offer. The methodology used has a mixed approach and the collection of data included direct observation, exploratory
interviews, and surveys with opinion probing. The sample was determined through a random sampling in each community
using an estimated rate, which result was the application of 304 questionnaires in the communities of study.
Results show that in those communities the practice of sustainable tourism is not promoted. Even some artisans remain as
spectators of the touristic product developed in their communities. Thus, this study demonstrates the absent of a planned
touristic offer as well as the lack of awareness and participation of the majority of the local population.
Resumen
La presente investigación destaca la necesidad de salvaguardar las riquezas culturales de los pueblos indígenas, más
aún cuando en sus comunidades se promueven y llevan a cabo actividades turísticas que ponen en riesgo su identidad
como culturas autóctonas preservadoras de sus tradiciones y lengua de origen. Tal es el caso de las comunidades Mayas
Chontales en el municipio de Nacajuca, Tabasco, México. El objetivo del estudio fue analizar el grado de participación
activa de los pobladores en cuatro comunidades pertenecientes al corredor Bijí Yokot’an, donde la población Maya
Chontal forma parte de la propia oferta turística. El diseño metodológico refiere a un enfoque mixto de la investigación