Planning_and_perception_of_sustainable_t.pdf - Retos n\u00ba 15 vol.VIII 2018 Revista de Ciencias de la Administraci\u00f3n y Econom\u00eda | Print ISSN 1390-6291

Planning_and_perception_of_sustainable_t.pdf - Retos...

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Retos, nº 15, vol. VIII, 2018 Revista de Ciencias de la Administración y Economía | Print ISSN: 1390-6291; electronic ISSN: 1390-8618 Received: 15/11/2017 Reviewed: 10/01/2018 Accepted: 21/02/2018 Published: 01/04/2018 Planning and perception of sustainable tourism in ethnic group of Mexico Percepción y planificación del turismo sostenible en comunidades indígenas de México Kristian Liévano Torres is a professor/researcher at the Popular University of Chontalpa and member of the State System of Researchers of Tabasco (México) ([email protected]) () Dra. María Lyssette Mazó Quevedo is a professor/researcher at the Popular University of Chontalpa, founding member of the Universal Laboratory of Urban and Tourism Observation A.C. (LUSTUR) and member of the State System of Researchers of Tabasco (México) ([email protected]) () Fabiola Torres Méndez is a professor/researcher at the Popular University of Chontalpa and member of the State System of Researchers of Tabasco (México) ([email protected]) () Abstract The study shows the necessity of preserving the cultural richness of ethnic groups when in their own communities some touristic activities that endanger their identity as local cultures and preservers of their traditions and mother tongues are car- ried out. This is the case of Maya Chontal communities in Nacajuca, Tabasco, Mexico, where ancient traditions like Chontal language and the elaboration of art crafts are preserved. The aim of this work is to analyze the level of active participation of ethnic groups in four communities that belong to corridor Bijí Yokotán in which the local people are considered part of the touristic offer. The methodology used has a mixed approach and the collection of data included direct observation, exploratory interviews, and surveys with opinion probing. The sample was determined through a random sampling in each community using an estimated rate, which result was the application of 304 questionnaires in the communities of study. Results show that in those communities the practice of sustainable tourism is not promoted. Even some artisans remain as spectators of the touristic product developed in their communities. Thus, this study demonstrates the absent of a planned touristic offer as well as the lack of awareness and participation of the majority of the local population. Resumen La presente investigación destaca la necesidad de salvaguardar las riquezas culturales de los pueblos indígenas, más aún cuando en sus comunidades se promueven y llevan a cabo actividades turísticas que ponen en riesgo su identidad como culturas autóctonas preservadoras de sus tradiciones y lengua de origen. Tal es el caso de las comunidades Mayas Chontales en el municipio de Nacajuca, Tabasco, México. El objetivo del estudio fue analizar el grado de participación activa de los pobladores en cuatro comunidades pertenecientes al corredor Bijí Yokot’an, donde la población Maya Chontal forma parte de la propia oferta turística. El diseño metodológico refiere a un enfoque mixto de la investigación
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