Persuade

Persuade - Problem Exists Satisfaction Step-Provide a...

Info iconThis preview shows pages 1–16. Sign up to view the full content.

View Full Document Right Arrow Icon
Persuasion The art of getting people to do something they would not ordinarily do if you did not ask. The process of changing or reinforcing attitudes, values, or behaviors.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ethical Component to the Persuasive Process
Background image of page 2
Claim of Fact Claim of Value Claim of Policy - Is or isn't - Good or Bad - Should or should not be done
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Everyone should. ....
Background image of page 4
Aristotle 384-322 B.C.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ethos Logos Pathos
Background image of page 6
Ethos (Credibility) Good sense Good will Good moral character
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Monroe's Motivated Sequence
Background image of page 8
Attention Step -Gain the Audience's Attention
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Need Step -Convince the Audience a
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 16
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Problem Exists Satisfaction Step-Provide a Solution to the problem-Address Objections Visualization Step-Look into the Future Action Step-Urge the Audience to Take Action Attention Need Satisfaction Visualization Action Letter Styles Block Modified Block Traditional Parts of a Letter Return address of Sender (can be included in the letterhead) Date Letter was Written Inside Address of Receiver Salutation Body of Letter Close Signature Block...
View Full Document

This note was uploaded on 08/29/2011 for the course COM 3110 taught by Professor Any during the Fall '08 term at FIU.

Page1 / 16

Persuade - Problem Exists Satisfaction Step-Provide a...

This preview shows document pages 1 - 16. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online