mktg 3104 chapter 10 outline

mktg 3104 chapter 10 outline - Chapter 10- Developing new...

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Chapter 10- Developing new products and services Product- good, service, or idea consisting of a bundle that satisfies customers in exchange for money Product line- group of products that are closely related (needs, used together, sold to same customer group, distributed in the same areas) Product Mix - The number of product lines offered by a company. Ex, titleist golf balls Types of users Consumer goods - products purchased by the ultimate consumer Convenience goods - consumer frequently purchases Shopping goods - consumer compares several alternatives because of price, quality Specialty goods - consumer makes effort to research and buy. Ex Rolex watch Unsought goods - consumer doesn’t know about or initially want Business goods- products that assist in providing products for resale -Often the result of derived demand, sales of business goods result from sale of consumer goods Production goods - items used in the manufacturing process that become part of the final product Support goods - items used to assist in producing goods Ex, tools, equipment
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mktg 3104 chapter 10 outline - Chapter 10- Developing new...

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