MKTG 3104 chapter 15 outlined

MKTG 3104 chapter 15 outlined - Chapter 15- Marketing...

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Chapter 15- Marketing channels Marketing channel- process of making a product or service available for use or consumption by consumers and industrial users Middle man - between manufacturer and end user markets Agent broker - legal authority to act on behalf of the manufacturer Wholesaler - sells to other, usually retailers, applies to consumer markets Retailer - sells to customers Distributor - selling, maintain inventories, extending credit. . business markets Dealer – can be wholesaler, distributor, retailer, one big term 3 functions of intermediaries 1. Transactional function Buying- purchasing product for resale Selling- contacting potential customers, promoting, seeking Risk taking- assuming and taking risks 2. Logistical function Assorting- creating product assortments from several sources Storing- assembling and protecting products at a location Sorting- purchasing large quantities and breaking them into smaller amounts Transporting- moving a product 3. Facilitating function- Financing-
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MKTG 3104 chapter 15 outlined - Chapter 15- Marketing...

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