Business Core Skills for Application in ICAP 4357

Business Core Skills for Application in ICAP 4357 -...

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Business Core Skills Available for Application in ICAP 4357 Prior to enrolling in ICAP 4357, students have acquired the following skills from their business core courses: MATH 1111: College Algebra Continuation of algebra including such topics as linear and quadratic equations, linear and quadratic inequalities, second degree relations and functions, systems of equations and inequalities, and exponential and logarithmic functions. (from course catalog) ACCT 2101: Financial Accounting Classify data as assets, liabilities, or equity Record transactions using a double-entry accounting system Produce a balance sheet, statement of retained earnings, and income statement from recorded transactions Use ratio analysis to interpret information on financial statements ACCT 2102: Principles of Managerial Accounting Utilize relevant costs for use in decision-making Perform cost-volume profit analysis Perform product costing Produce a budget Know the ethical standards expected of managerial accountants (IMA Standards of Ethical Conduct) MKT 3405: Marketing Policy Perform market segmentation to find target market opportunities and understand basic demographic and behavioral dimensions useful for segmenting markets Analyze uncontrollable environments (i.e., company resources and opportunities, competitive, economic, technological, political, legal, cultural and social) and their effects on marketing plans Understand the differences between consumer and industrial buying behavior Determine product strategy, including branding and packaging Understand channel systems and the primary functions performed by retail and wholesale channel members Understand how a firm can communicate with its audience through various forms of promotion Determine pricing objectives and policies understand and methods of setting prices
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Business Core Skills for Application in ICAP 4357 -...

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