Marketing Management

Marketing Management - Marketing Management 3023 section...

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Marketing Management 3023 section 003 CRN: #11264 3 credits Spring 2010 Boca Raton Campus Instructor : Dr. Ann Root Time: Mondays 7:10-10 pm Location : KH102 Office : 319 Fleming Hall Office Hours : M/W 9 am to 12:00 noon M 6-7 pm TH 6-7 pm By appointment Phone : 561-297-4179 (my office) 561-297-3036 (dept. office) E-Mail : [email protected] You must use your FAU e-mail address. Be sure to include M3023 in the subject line. A discussion board will be set up in Blackboard for general class questions and comments. You MUST use this discussion board instead of e-mail. E-mail is only for personal questions. Blackboard : Blackboard ( http://blackboard.fau.edu ) will be used for all course announcements, documents, assignments and grades. Check the board daily. You are responsible for all information posted in Blackboard Graduate Assistant : Carina Vargas [email protected] 201 Fleming Hall 561-297-3036 Any questions regarding Blackboard and grades should first be directed to the graduate assistant.
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Prerequisites: Junior Standing; Eco 2013; Eco 2023 Required Texts : New Shoes (2006) Charlottesville, VA: Interpretive Software You will purchase it via the web at: www.interpretive.com/students .You will not be able to purchase the simulation game until I give you a password/ID. Marketing: Real People, Real Choices , 6E By Solomon, Marshall and Stuart Prentice Hall, 2009 ISBN-13: 978-0-13-605421-4 i-Clicker: white student remotes ISBN: 0-7167-7939-0 Vendor: Macmillan www.iclicker.com Course Description : This course will cover marketing planning, market research, consumer behavior, product planning, pricing policies, promotion, channels of distribution and global marketing. Course Objectives : 1. To familiarize students with the role marketing plays in the operation of a consumer oriented organization. 2. To provide an understanding and working knowledge of marketing concepts/theory and how these are used in marketing decisions. 3. To provide a framework for analyzing markets, developing marketing strategies and
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This note was uploaded on 08/27/2011 for the course MAR 3023 taught by Professor Annroot during the Spring '09 term at FAU.

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Marketing Management - Marketing Management 3023 section...

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