Regulation Lesson 1 RTV 3007

Regulation Lesson 1 RTV 3007 - Regulation...

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What is Regulation?     Regulation is control or direction by  governing, typically applied to  businesses    Regulation is method of coordinating  complex social activities that the market  can’t effectively control
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What is Regulation? n the government licenses broadcasters to  serve the public interest  n public airwaves, spectrum scarcity, and  local service have a long legal tradition in  US
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Rationale n Scarcity Theory:  electromagnetic  spectrum is limited and a national  resource; government reserves the right to  allowed to broadcast (traditional rationale)
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Rationale n Pervasive Presence theory:  TV and  radio so pervasive and potentially intrusive  that the public is entitled to some  protection from unwanted or offensive  messages (recent rationale)
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Telecommunications Act of 1996 n The most significant piece of electronic  legislation in more than 60 years n Intent - create competition between cable  n Removed limits on number of radio  stations one could own n Liberalized rules covering local ownership
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Telecommunications Act of 1996 n The most significant piece of electronic  legislation in more than 60 years n Could own multiple stations if combined  viewership is less than 35% of nation’s  homes (up from 25%) n Created 8-year, license renewals for both  n Required new TV sets to carry “V-Chip”: 
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The Environment of Regulation: Participants 1. Federal Communications Commission n The FCC is a major force in the creation of  electronic media policy n 5 Commissioners: Presidential appointment,  Senate-confirmed
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The Environment of Regulation: Participants 1. Federal Communications Commission
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This note was uploaded on 08/27/2011 for the course RTV 3007 taught by Professor Staff during the Summer '08 term at University of Florida.

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Regulation Lesson 1 RTV 3007 - Regulation...

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