RTV 3007 Radio _ TV Today Lesson 2

RTV 3007 Radio _ TV Today Lesson 2 -...

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Types of Television Stations VHF (Channels 2 - 13): about 570 stations UHF (Channels 14 and above): 750 stations DTV - new allocation for digital television
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Commercial versus  Commercial TV - 78% of all television  stations are commercial § Commercial stations program information and  entertainment in order to attract an audience § Stations sell airtime to advertisers based on  how large the viewing audience is
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Commercial versus  Noncommercial TV - 22% stations are  commercial free § Most are affiliated with PBS or with a college or  educational institution
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Network Television  Big Three - started originally as radio  networks § NBC - National Broadcasting Company § CBS - Columbia Broadcasting System § ABC - American Broadcasting Company Fox Broadcasting Company - started in  1986 by Rupert Murdoch
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Network Television (continued) The 4 major networks (ABC, CBS, NBC and  FOX) have the majority of television viewers § About 45% of all television viewers watch these  four networks New networks such as The CW and ION  (Pax) have smaller audiences.   § They tend to program less time than the big 4.  
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Television’s Business Model Television is a business comprised of two  separate business models:
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This note was uploaded on 08/27/2011 for the course RTV 3007 taught by Professor Staff during the Summer '08 term at University of Florida.

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RTV 3007 Radio _ TV Today Lesson 2 -...

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