Telecommunication Overview_1_

Telecommunication Overview_1_ - The distribution of seeds....

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Click to edit Master subtitle style Telecommunication RTV 3007 Introduction to Telecommunication
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Why Study Telecommunication? o Telecommunication a vital infrastructure for  reception and expression of ideas and information
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Why Study Telecommunication? o Pervasive presence in our lives n Average American watches about 5 hours TV  n Why? Diversion, Enrichment and Surveillance
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Why Study Telecommunication? o Public may not care about how they receive  information, but they do care about  programming, services, access and prices o Complex industry that involves appreciation of  history, technology, commercial structures and  operations, regulation, programming & ratings
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 Electronic Media o Electronic  – The human manipulation of  electronic energy o Media  – Conduits or carriers of human  communication that can reach great  numbers of people o Broadcasting  – Originally from agriculture. 
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Unformatted text preview: The distribution of seeds. One to many Broadcasting Defined to send out sound and pictures by means of radio waves for reception by the general public p.16 Broadcasting in America, Ninth Edition (2001) How is broadcasting different from cable TV, Satellite, and the Internet? Observations n There is nothing new about the human use of electronics n Messages are shaped by media n Each form of media has built- in limitations of space and time Observations n Hearing words on the radio makes pictures in our heads to represent reality, seeing TV fuses audio and video n How we interact with media gives them great influence over our lives Approaches to Telecommunications o Audiences o Options New Media o History o Technology o Interactivity o Convergence o Conflict...
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Telecommunication Overview_1_ - The distribution of seeds....

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