After reviewing pages 199-205, Section IV PowerPoints and John Olive.docx

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After reviewing pages 199-205, Section IV PowerPoints and John Oliver's clip on native advertising, answer the following in about 500 words: Native Advertising (Links to an external site.) How do you explain for the rise in native advertising? Why is it so contested? How will it change the landscape of competition for ad space? What additional benefits will it provide brands seeking to boost their audiences? Running Head: PHILOSOPHICAL WORLDVIEW 1 PHILOSOPHICAL WORLDVIEW 2
Philosophical Worldview Kathy Greggs Liberty University 05/27/2020 1. Which philosophical worldview most closely aligns with your perspective and the way that you view problems in the world? How so? The approach in which we view greatly affects the approach
in which we take for research purposes. I did not have that idea until I read the philosophical worldview and gained a detailed comprehension of that it involves. From this knowledge, I have found out that from the four philosophical worldview one that closely aligns with my perspective and my view of problems in the world is the pragmatic technique. This is because my approach of viewing and handling issues is based on the experience of the vice theory. Based on pragmatic view, reality exist as physical realities, psychological and social realities that involve subjective experience and perception, language, and culture. Knowledge is based on reality of the world and our experiences (Petersen, & Gencel, 2013). 2. How does understanding the connection between philosophical worldview and research methodology assist in your research approach? The capability to associate philosophical world views to various research methodologies is essential to me. It aids in making it easier to focus on main issue of research thus making the right decision on the type of data collection methods to be used and the type of data analysis to be used. It is essential to note that the connection between the philosophical worldview and the research approach available since it will aid in defining if I implement the quantitative
method or the qualitative approach. Based on the research carried out by Robson and McCarran (2016), the quantitative approach is basically focuses on the natural sciences and numerical data; as the qualitative approach is based majorly on non-numerical data and believed to be better suited for social research on individuals. Nevertheless, as pragmatist both approaches could be implemented based on my perspective or basic consensus. 3. Compare/contrast research philosophical worldview with that of a Christian worldview. Are there any areas that are problematic, or do most philosophical worldviews appear to be congruent with a Christian worldview? A world view is a way in which we comprehend life and the world as well as the reality. The Christian worldview is a great conceptualization of the world based on a Christian view. Based on the philosophical worldviews, positivism according to me of the only one that is problematic to a

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