MGT+3304+Day+14+F2010+Innovation+Change+Management

MGT+3304+Day+14+F2010+Innovation+Change+Management -...

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Managing Change Managing Change
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What Is Change? What Is Change? An alteration of an organization’s environment, structure, technology, or people
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Is Change a Good Thing? Is Change a Good Thing? Not necessarily. But, improvement is always good!
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Is Improvement Difficult? Is Improvement Difficult? No! We do it all the time. But, large scale improvements can be challenging!
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Kurt Lewin’s Three-Step Process Kurt Lewin’s Three-Step Process
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Three Areas Where Change Can Occur Three Areas Where Change Can Occur
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Why People Resist Change Why People Resist Change
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New Tactic Implemented New Tactic Implemented Performance Tactic 1 Maximum Tactic 2 Maximum Tactic 3 Maximum Time Outcomes rise as skillfulness increases Outcomes decline abruptly as a new Tactic is introduced that requires new unfamiliar skills. Outcomes reach an asymptote as high levels of skillfulness are achieved. As skill is acquired higher outcome levels are achieved Again outcomes drop in the short-run with adoption of a new tactic, but the steeper rate of incline is indicative of skills that are rapidly acquired. Performance Over Time
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Reducing Resistance to Change Reducing Resistance to Change TECHNIQUE WHEN USED Education and When resistance is due to misinformation communication Participation When resisters have the expertise to make a contribution Facilitation and When resisters are fearful and anxiety-ridden support Negotiation Necessary when resistance comes from a powerful group Manipulation When a powerful group’s cooperation and an endorsement is needed Coercion When a powerful group’s endorsement is needed
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Change Agent Change Agent A person who initiates and assumes the responsibility for managing a change (improvement) in an organization
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11 Information Systems Information Systems How Do We Use Them to Make Organizations More Profitable?
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This note was uploaded on 08/29/2011 for the course MGT 3304 at Virginia Tech.

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MGT+3304+Day+14+F2010+Innovation+Change+Management -...

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