MGT+3304+Day+7_F2010+Planning

MGT+3304+Day+7_F2010+Planning - STRATEGIC PLANNING...

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STRATEGIC PLANNING STRATEGIC PLANNING
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PANERA BREAD PANERA BREAD
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The Strategic Management Process The Strategic Management Process
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What Do We Want To Accomplish? What Do We Want To Accomplish? Determining where we are going
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Distinguishing Among . . . Distinguishing Among . . . Mission An organizations purpose or reason for being Vision A long term goal describing “what” an organization wants to become. O bjectives A specific commitment to achieve a measureable result within a stated period of time Strategies Large scale action plan that sets the direction for an organization
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JOHNSON & JOHNSON
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Defining Your Business Defining Your Business Who are your customers? What customer needs do you want to satisfy? How well are you currently satisfying those needs?
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SWOT Analysis: Identifying Organizational Opportunities Identifying Organizational Opportunities EXHIBIT 3.6 SWOT analysis Analysis of an organization’s
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MGT+3304+Day+7_F2010+Planning - STRATEGIC PLANNING...

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