Amazon.com E-Business Model
Discuss the pros and cons of Amazon’s growth and diversification of business
Amazon is the largest online book retailer made by the largest company base.
the founder of Amazon, has a vision of Amazon.com being an organization that anything can be
located on the website.
He used the internet as the core of Amazon’s business model.
is gaining significant ground in its ambition to take over the entire e-commerce e-tailing sector,
according to the recent successes.
Since 1996, the company has taken the lead, introducing
venues for electronic shopping (Pearlson, Saunders 2005).
Jeff Bezos had great confidence in the World Wide Web even before the dot.com boom.
Amazon customers are able to search inside the book before buying it, read customer ratings on
products of interest, and purchase products at low prices.
Amazon initial target market is an
online book consumers, proved to be very lucrative.
In addition, the expansion, into more
diverse product offerings beyond books, such as music, DVD& video, toys electronics, home
improvement and auctions only served to increase the company’s product list.
other areas such as automotive, apparel, jewelry, office equipment, and recreational merchandise,
to name a few, is necessary to achieve Amazon’s goal of providing every type of product.
Amazon has identified an aggressive marketing strategy to broaden the company target market,
expand the product positioning to all consumer goods, focus distribution outlets through the top
ten web sites and price items at a low but profitable margin.
The company began operating as an online retailer company.
Jeff Bezos discovered
Amazon in 1994.
He launched the online store a year later.
The company began operating as an
online bookstore under the name Cadabra.com, from the word abracadabra.
changed the name because it was too similar to cadaver.
He renamed the company “Amazon”