BUS 508 Assignment 2 Amazon.com E-Business

BUS 508 Assignment 2 Amazon.com E-Business - Running head...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Running head: Amazon.com E-Business Model 1 Tamekia Johnson Assignment 2: Amazon.com Evolution BUS 508 Contemporary Business Dr. Frederick O Nwosu July 20, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Amazon.com E-Business Model 2 Discuss the pros and cons of Amazon’s growth and diversification of business Amazon is the largest online book retailer made by the largest company base. Jeff Bezos, the founder of Amazon, has a vision of Amazon.com being an organization that anything can be located on the website. He used the internet as the core of Amazon’s business model. Amazon is gaining significant ground in its ambition to take over the entire e-commerce e-tailing sector, according to the recent successes. Since 1996, the company has taken the lead, introducing venues for electronic shopping (Pearlson, Saunders 2005). Jeff Bezos had great confidence in the World Wide Web even before the dot.com boom. Amazon customers are able to search inside the book before buying it, read customer ratings on products of interest, and purchase products at low prices. Amazon initial target market is an online book consumers, proved to be very lucrative. In addition, the expansion, into more diverse product offerings beyond books, such as music, DVD& video, toys electronics, home improvement and auctions only served to increase the company’s product list. Branching into other areas such as automotive, apparel, jewelry, office equipment, and recreational merchandise, to name a few, is necessary to achieve Amazon’s goal of providing every type of product. Amazon has identified an aggressive marketing strategy to broaden the company target market, expand the product positioning to all consumer goods, focus distribution outlets through the top ten web sites and price items at a low but profitable margin. The company began operating as an online retailer company. Jeff Bezos discovered Amazon in 1994. He launched the online store a year later. The company began operating as an online bookstore under the name Cadabra.com, from the word abracadabra. Bezos quickly changed the name because it was too similar to cadaver. He renamed the company “Amazon”
Background image of page 2
Amazon.com E-Business Model
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/28/2011 for the course BUS 508 taught by Professor Akpan during the Spring '10 term at Strayer.

Page1 / 7

BUS 508 Assignment 2 Amazon.com E-Business - Running head...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online