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Communication - Communication-general Glottology study of...

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Communication-general Glottology- study of the origin of language Linguistic relativity hypothesis What we perceive is limited by the language in which we speak and think Different languages lead to different patterns of thought Five cannons of rhetoric Invention Arrangement Style Delivery Memory Rhetorical devices Simile- using like or as Metaphor- not using like or as Hyperbole- exaggerating Alliteration- words with same sound used repeatedly Parallelism- same sentence structure used repeatedly Antithesis- Repetition Inversion- how yoda would say it Onomatopoeia- words that represent sounds- BOOM POW Portmanteau word- words that are two or more words combined- ginormous Bad rhetorical devices Malapropism- using inappropriate words that don’t convey the message clearly
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Spoonerism – mixing up words like saying- Yhank tou ( put beginning letters on wrong word ) Gestures: 1. Emblems- nonverbal movements that substitute a gesture for a word or phrase
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