Into to comm - Intro. To communications Aristotles three...

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Intro. To communications Aristotle’s three types of appeals (what any speaker/writer has to appeal to in an audience) 1. Ethos Credibility Being competent and trustworthy You must cite recognizable sources ( borrowing credibility ) 2. Pathos Emotional connection with audience The audience must connect to your message 3. Logos The actual words of the message The message itself It must be organized in a way the audience can understand and follow SMCRE Variables (Source, Message, Channel, Receiver, environment) Source- Who is the message from Message- What is it about Channel- How are you delivering it? Receiver – who is the audience? Environment- where is it being delivered? Elaboration Likelihood Model (ELM) Says there are 2 routes of persuasion: 1. Central ( message ) 2. Peripheral ( everything outside of the message ) Why is the central route good ?
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Because when persuasion is done through the central route then it is more lasting and resistant to counter persuasion
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This note was uploaded on 08/30/2011 for the course COMM 1000 taught by Professor Staff during the Fall '10 term at University of Central Florida.

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Into to comm - Intro. To communications Aristotles three...

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