6-21-11 - 6/21/11 Com munication Model What is...

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6/21/11 Communication Model What is communication? The process through which people use messages to generate meanings within and across contexts, cultures, channels, and media Environment Fields of experience Fields of experience Sender Receiver encodes message decodes feedback Variables in the CMN process 1. People 2. Messages 3. Channel a. Verbal b. Non-verbal 4. Context/field of experience 5. Noise (interference) a. Physical b. Psychological Steps in the CMN model 1. The sender must have an intention 2. The intention has to be “encoded” a. Codes are symbols, words, gestures, and non-verbal signs 3. The message a. A combination of symbols and signs used for expression b. 3 dimensions i. Content (bare bones idea, “it’s cold”) ii. Affect (describes feelings towards something, “it’s cold” ) iii. Relational component (sentimental, “It’s cold, take a sweater”) 4. Receiver a. Receiver must do their job well in order to have successful communication b. It is important that they get the message the receiver sends 5. Decode a. The receiver must decode the symbols so that the meaning/message matches the intention
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6-21-11 - 6/21/11 Com munication Model What is...

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