IMM_Case2_GM_Korea2 - Case#2: Global market entry in term...

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Case#2: Global market entry in term of its branding strategy RA6997422 Kim, Jung Eun
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GM Korea’s Profile - Former GM Daewoo Auto and Technology Company - The 3rd largest South-Korean automobile manufacturer - Member and part of the General Motors Company - Has 5 manufacturing facilities in Korea - Has 1 assembly facility in Vietnam - Provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela - Produces vehicles and kits for Chevrolet, Opel/Vauxhall, Holden and Suzuki that are offered in more than 150 markets on 6 continents
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GM Korea’s History 1937: Shinjin Motor , National Motor in South Korea 1962: Saenara Motor 1965: Shinjin Motor after establishing collaborations with Toyota. 1972: GM-Korea with General Motors taking over a 50% stake 1976: Saehan Motor , Korea Development Bank took over management 1982: Daewoo Motor after the Daewoo Group gained control 2001: General Motors bought most of Daewoo Motor's assets to form GM Daewoo
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GM Korea has design, engineering, research &
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This note was uploaded on 08/28/2011 for the course IMBA 101 taught by Professor Trott during the Spring '11 term at National Cheng Kung University.

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IMM_Case2_GM_Korea2 - Case#2: Global market entry in term...

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