IMM_Case2_GM_Korea2 - Case#2 Global market entry in term of...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Case#2: Global market entry in term of its branding strategy RA6997422 Kim, Jung Eun
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
GM Korea’s Profile - Former GM Daewoo Auto and Technology Company - The 3rd largest South-Korean automobile manufacturer - Member and part of the General Motors Company - Has 5 manufacturing facilities in Korea - Has 1 assembly facility in Vietnam - Provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela - Produces vehicles and kits for Chevrolet, Opel/Vauxhall, Holden and Suzuki that are offered in more than 150 markets on 6 continents
Image of page 2
GM Korea’s History 1937: Shinjin Motor , National Motor in South Korea 1962: Saenara Motor 1965: Shinjin Motor after establishing collaborations with Toyota. 1972: GM-Korea with General Motors taking over a 50% stake 1976: Saehan Motor , Korea Development Bank took over management 1982: Daewoo Motor after the Daewoo Group gained control 2001: General Motors bought most of Daewoo Motor's assets to form GM Daewoo 2011. 01. 20. GM announced to rename it as GM
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern