MS_Case9_Ford - Marketing Strategy Case Summary Ford...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Strategy Case Summary: Ford Explorers with Firestone Tires: Ill-Handling a Killer Scenario Ford Motor Company and Firestone Tire & Rubber Company faced a problem in which both companies were culpable, but each blamed other. As a result, Firestone and Ford were savaged by the press, public, the government, and a host of salivating lawyers. The case of the family of Marisa Rodriguez was brought by the lawsuit. During a trip in an Explorers to Mexico in March 2000, the steel belt and tread of a Firestone tire tore apart, as a result the Explorers rolled over three times, crushing the roof above Mrs. Rodriguez in the rear seat, her kid was left brain- damaged and paralyzed, her husband, who was asleep in the front passenger seat, was also injured. Ford Motor Company and Firestone Tire & Rubber Company had a long, intimate history. In 1985, Harvey Firestone sold tires to Henry ford for his first automobile. In 1960 Firestone won its first contract for Ford’s mass-produced vehicles, a commitment that continued through the decades. Later, Henry Ford and Harvey Firestone became business confederates and best friends. In 1947
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/28/2011 for the course IMBA 101 taught by Professor Trott during the Spring '11 term at National Cheng Kung University.

Page1 / 2

MS_Case9_Ford - Marketing Strategy Case Summary Ford...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online