OB_Case1 - ORGANIZATION BEHAVIOR Case 01 Too Old to Learn...

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ORGANIZATION BEHAVIOR Case 01: Too Old to Learn? In this case study, it brought up a main issue that is “you can’t teach an old dog new tricks.” Due to the strategic differences of opinion between the elder and younger generations, Armor Coat is now facing three main problems—generation gap, “fiefdoms”, and no teamwork. First, when it comes to the issue of generation gap, it is always related to the differences in attitude, mind-set, and also value between the senior executives and junior professionals. As it mentioned in this case study, the senior executives think that the “Internet guys” are arrogant, condescending, and lack respect to their experience. On the other hand, the middle-aged sales reps are considered proud, ego, insecure, and suspicious of technology by the younger Internet experts. Besides, for the younger generation, they think that due to the change of the customer’s mentality— they want information fast and to be able to compare the numbers and the services—it is easier to provide the customer the needed
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OB_Case1 - ORGANIZATION BEHAVIOR Case 01 Too Old to Learn...

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