OB_Case4 - ORGANIZATIONAL B EHAVIOR Case 0 4: When the...

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ORGANIZATIONAL BEHAVIOR Case 04: When the Longtime Star Fades In this case, Bob Antice was a salesman in the label, called Powerful Entertainment. He was a star for decades and he was the most successful salesman in the company’s history, friend and mentor to generations of performers, and a sought-after speaker at industry events. Bob's work from the mid-1970s to the early 1990s put Powerful on top: The company outsold all its competitors for eight straight years in the 1980s. And when he wasn't finding new ways to sell records, Bob was discovering new performers the label's talent-and-repertoire staff had somehow missed. His personal relationship with wholesalers, retailers, promoters, managers, and performers made him indispensable. Everyone loves him. However, now the record business is getting hard to sustain as people tends to get the free music through the Internet or streaming media. Bob’s sales are flagging, the label’s CEO Noel Klein is not satisfy with Bob’s high pay and think he knows nothing about the digital distribution. Noel is not sure that what Bob offers as a mentor and a public face for Powerful is relevant in the
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OB_Case4 - ORGANIZATIONAL B EHAVIOR Case 0 4: When the...

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