OB_Case5 - ORGANIZATIONAL B EHAVIOR Case 0 5 In a World of Pay Anne Prevost An American superstar who wants to work in Europe Renate Schmidt The

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ORGANIZATIONAL BEHAVIOR Case 05: In a World of Pay Anne Prevost: An American superstar who wants to work in Europe Renate Schmidt: The head of human resources in Typware Jürgen Mehr: Typware’s European head of marketing Thomas Gutschein: The CEO of Typware Rainer Barth: Renate’s contact at the consulting firm Typware, the Garment software company, has strategy to increase their international revenues by 10%. So they have been looking for the right person to fill the global head of marketing position for a very long time. This is a critical role and this position is strategic. Now they found Anne is the best possible candidate for it. Every senior executive had been very impressed with Anne by not only her marketing creativity but also her division’s performance under brutal economic conditions. She demonstrated finesse and a deep understanding of the global soft ware industry. And intelligent, careful strategist, Anne had made her mark working in the cutthroat ERP software business. So
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This note was uploaded on 08/28/2011 for the course IMBA 101 taught by Professor Trott during the Spring '11 term at National Cheng Kung University.

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OB_Case5 - ORGANIZATIONAL B EHAVIOR Case 0 5 In a World of Pay Anne Prevost An American superstar who wants to work in Europe Renate Schmidt The

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