a.Sample MIDTERM Exam Case Suggestions- Air Canada.S11

a.Sample MIDTERM Exam Case Suggestions- Air Canada.S11 -...

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THE FOLLOWING OUTLINE THE GENERAL THEMES WHICH WOULD BE APPROPRIATE FOR ANSWERING THE FOLLOWING CASE RELATED QUESTIONS. Question 1 Identify and explain the external and internal forces which might have influenced the difficulties at Air Canada (20 marks) Students should be aware of the impact of both internal and external forces in this situation. The more able students are likely to identify and explain each one equally drawing on relevant theory. They should also be able to identify how both forms of forces are important to all organizations not just AC but in this instance these particular external forces were particularly influential on the airline industry as a whole. External forces – should be identified as part of the context within which AC operates – particularly able students should note that the specific external forces are connected to the kind of industry the organization is in, i.e. different external force for different kinds of organizations. In this instance – should focus on economic forces after 911, political forces of restrictions and security issues, competitive forces – expansion of the airline industry including opening of discount airlines (link here with deregulation of airline industry in Canada), societal forces – link to 911 and also social influences here of SARS, DVT and related public fears. Global forces may wish to relate to events in other
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a.Sample MIDTERM Exam Case Suggestions- Air Canada.S11 -...

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