business plan draft - Executive Summary SeaBreeze is a new...

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Executive Summary SeaBreeze is a new nightclub that will focus on attracting the students of NYC, with a student population that exceeds 180,000. The nightclub will be located 1589 Flatbush Avenue Brooklyn NY. Recently, space has become available next to the Brooklyn College. SeaBreeze will consolidate this space into a 5,000 square foot nightclub. It can hold up Students on the main street most often use the location. Once opened, SeaBreeze will have the exceptional management team to guide its success. SeaBreeze's sole owner, I have over 10 years of nightclub management experience between them. Mission It's not the lights; it's not the liquor; and it's not the sound. It's the people! And it’s the FUN! Successful nightclubs are based on an accurate understanding of the core customers. The mission of SeaBreeze is to create a nightclub environment that satisfies the changing tastes and expectations of our core customers; i.e. college-age women. If the women come, the men will follow. In order to achieve this goal, we must constantly improve our response to the customers' entertainment needs. Keys to Success Provide exceptional service that leaves an impression with our core customers. Consistent entertainment atmosphere and product quality. Managing our internal finances and cash flow to enable upward capital growth. Strict control of all costs, at all times, without exception.
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Objectives Capitalize on excellent location opportunity. Launch the venue with a highly publicized grand opening event in the spring of Year 1. Maintain tight control of costs, operations, and cash flow through diligent management and automated computer control. Maintain food costs below 33% of food revenue. Maintain total beverage costs below 25% of beverage revenue. Exceed $1 million in annual sales by the third year of plan implementation. Company Summary The key elements of SeaBreeze are: Focus on attracting college-age women. The company will focus on design and musical themes that have mass appeal to college-age women. Location. One of the major advantages that SeaBreeze will have over its competition will be its location next to the university campus. Exceptional service. In order to reach and maintain a unique image of quality, SeaBreeze will provide attentive and friendly service. 2.1 Start-up Summary SeaBreeze has three owners, Robert Shaw, Jill Morse, and Sheila Thompson, who will each invest $70,000. START-UP FUNDING Start-up Expenses to Fund $112,500 Start-up Assets to Fund $97,500
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TOTAL FUNDING REQUIRED $210,000 ASSETS Non-cash Assets from Start-up $20,000 Cash Requirements from Start-up $77,500 Additional Cash Raised $0 Cash Balance on Starting Date $77,500 TOTAL ASSETS $97,500 LIABILITIES AND CAPITAL Liabilities Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 TOTAL LIABILITIES $0 Capital Planned Investment Robert Shaw $70,000 Jill Morse $70,000 Sheila Thompson $70,000 Other
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This note was uploaded on 08/30/2011 for the course BUS 121 taught by Professor Staff during the Spring '11 term at Community College of Philadelphia.

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business plan draft - Executive Summary SeaBreeze is a new...

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