Unformatted text preview: special displays and the point of purchase materials that each store is given. Each store must then be weighed based on their importance. I would base the importance by location, and the amount of sales within its product category. With these steps a manager can accurately gauge the effectiveness of the POP displays. To measure the effectiveness of personal selling support a manager must get a percentage of a salesperson’s time devoted to the product as well as the number of salespeople that are receiving training on a product’s characteristics and applications....
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- Spring '11
- Management, Personal Selling, relevant retailers, Distribution Channel objectives, Application Questions Group, effective pointofpurchase promotion, personal selling support