TMG-620 Final paper[1]

TMG-620 Final paper[1] - 1 Delectable Delivery Delectable...

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1 Delectable Delivery Delectable Delivery Services Nathan Tran Jason Beaston Jennifer Reed James Hutchinson TMG-620 Principles of Technology Management Professor Dr. Jeffrey Appel October 23, 2010 1
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2 Delectable Delivery Table of Contents Topic Page(s) Executive Summary 3-4 Strategic Overview 4-5 Competitive Strategy 5 5-8 Budget 8-9 Charts/graphs: company budget, cash flow projections, BEA 10-12 Porter’s 5 Forces Model 13 SWOT Analysis 14 PESTL Model 14-17 Customer Satisfaction Form 18 References 19 2
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3 Delectable Delivery Executive Summary Multi-restaurant delivery service has been around for approximately twenty years and has been a significantly lucrative business for both the restaurant and delivery service industry. One of the largest and most successful is an Eastern U.S. business who operates through www.grubhub.com . Delectable Delivery Service’s is planning on benchmarking their successes and adapt it to San Diego’s restaurant delivery market. Delectable Delivery Service will be a San Diego based 5-Star restaurant delivery service who specializes in catered deliveries from exclusive Downtown San Diego restaurants. Delectable Delivery is a complete online service. Orders are placed through a customized website created, utilizing Finer Design software, with each participating restaurants complete menu, date and time of delivery, shopping cart for billing and each restaurants consumer ratings. Each order that is placed will be sent to Delectable Delivery’s central database and also forwarded to each partnered restaurants online information system for completion of order. The the use of Finer Design software gives Delectable Delivery’s the capability of managing and storing all e-commerce data for business references. Delectable Delivery Service will maintain privileged exclusive delivery rights with each restaurant through short term contracts with each partnered establishment. Some of the guidelines to be set within the contract include: No other delivery service will be permitted to partner with their establishment Delectable Delivery Service will require 4% of restaurants profits through deliveries Delectable Delivery Service will be permitted to sell the partnered restaurants dishes at a 20% mark-up price per order 3
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4 Delectable Delivery Delectable Delivery Service will guarantee to the customer freshly prepared food upon delivery or their order is free. One of the ways Delectable Delivery Service will be able to accommodate this is by establishing a 20 mile delivery service radius from Downtown San Diego. Another way Delectable Deliveries will ensure hot, freshly prepared dishes is by accommodating all delivery drivers with thermal bags to carry and deliver each order. Through Delectable Delivery’s use of the Order Trust software, delivery drivers will be
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This note was uploaded on 08/29/2011 for the course TMG 620 taught by Professor Dr.jeffreys.appel during the Spring '11 term at National.

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TMG-620 Final paper[1] - 1 Delectable Delivery Delectable...

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