Online Shopping Online shopping, also called electronic shopping or e-shopping, is defined as using a computer, modem, browser, and the Internet to locate, examine, purchase, and pay for products. Many businesses encourage consumers to shop online because it saves employee time, thus reducing staff needs and saving money for the company. For example, some major airlines offer special discounts to travelers who purchase their tickets over the Internet and most are eliminating paper tickets altogether. Advantages of Online Shopping For the consumer, online shopping offers several distinct advantages over traditional shopping methods. Some of these conveniences include: • Convenience. With e-shopping you can browse merchandise and make purchases whenever you want from the privacy and comfort of your home or office. • Ease of comparison shopping. E-shopping allows you to quickly find comparable items at similar stores and locate those venues with the best quality and lowest prices. • Greater selection. Because they are not restricted by available shelf space, online stores
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